Introducing the Marello B2B Portal

The Marello B2B Portal is built for efficiency in B2B commerce. It empowers customers who know what they need with fast, self-service ordering. From real-time availability to easy access to essential product assets, it streamlines every step of the buying process. The B2B Portal joins Marello OMS+, Marello POS+, and Marello Connect as part of the Marello Digital Operations Platform (DOP).

At Marello, we’ve always believed that B2B commerce deserves the same level of innovation and efficiency as B2C. That’s why we’re excited to introduce the newest addition to our product suite: the Marello B2B Portal.

Built with the specific needs of manufacturers, wholesalers, and distributors in mind, the Marello B2B Portal is a headless, customer-facing application designed to simplify and streamline the B2B purchasing process.

Marello B2B Portal

Why the B2B Portal?

While the Marello Order Management System (OMS) remains the core of our platform, we’ve seen growing demand for front-end tools that empower B2B buyers to work faster, smarter, and more independently. The B2B Portal answers that need by delivering a seamless, self-service experience — available 24/7, from any device.

In B2B, there are many different types of customers. The Marello B2B Portal specifically targets the customer who is already familiar with the manufacturer, has a login account, and knows exactly what they need. It’s not about flashy marketing or product discovery — it’s about providing quick, accurate, and reliable access to the tools and information that enable efficient ordering and business operations.

What’s Inside the Portal?

The Portal focuses on three key areas that are crucial for B2B success:

Ordering: Fast and efficient order placement with features like quick order, reorder, bulk ordering, and multiple shopping lists.
Availability & Fulfillment Insights: Real-time stock levels, delivery estimates, and fulfillment updates help buyers plan with confidence.
Assets: Easy access to product images, manuals, certifications, and other essential brand materials — all in one place.

It’s a closed, login-only environment, ensuring that the right people have access to the right data — tailored to their needs and roles.

Part of the Bigger Picture

The Marello B2B Portal is part of our vision to create a flexible, unified commerce ecosystem. Together with Marello POS+ for in-store sales and Marello Connect for seamless integrations, the B2B Portal expands the power of Marello into new channels and new use cases.

Whether your business is just starting its digital transformation or looking to scale its B2B operations, the B2B Portal offers a clear path forward — one that’s efficient, transparent, and built for growth.

Want to see it in action?

We’d love to show you what the Marello B2B Portal can do. Reach out for a demo or explore the B2B Portal pages on our website to learn more.

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