A Better Portal for Your B2B Customers
- Reorder in seconds with customer-specific pricing
- Browse product catalogs, specs, and assets with ease
- Access order history, shipping updates, and invoices
- Stay informed with product news, recalls, and releases
- Fully branded experience - your portal, your identity
- Available 24/7, anytime, anywhere, on any device
Key Benefits
Effortless Ordering
Enable customers to place orders quickly with an intuitive, self-service portal designed for B2B efficiency.Real-Time Order Insights
Provide full visibility into order history, statuses, and invoices—keeping your customers informed at every step.Access to Product Information
Deliver essential product assets like images, datasheets, specifications, and certifications in a centralized platform.Works With or Without an ERP
Connect to your ERP via Marello Connect, or use the built-in backoffice — no extra software needed.Organize and simplify B2B ordering with the Marello B2B Portal
Many B2B businesses still operate without a customer portal or rely on outdated solutions that no longer meet the demands of today’s buyers—resulting in slow order processes, poor information access, and frustrated customers. B2B businesses need a modern customer portal that makes ordering easy, provides essential product information, digital assets, and order data, and eliminates the complexities of full-scale e-commerce platforms or ERP limitations.
The Marello B2B Portal delivers exactly that at an affordable price, enabling manufacturers and wholesalers to efficiently serve their customers without unnecessary overhead.
Designed for Your Industry
Showcase seasonal collections and manage customer-specific catalogs and pricing.
Streamline repeat orders and keep distributors informed with real-time information.
Parts Lists Tailored to Each Customer.
Support complex, configurable products with a branded portal for ordering, assets, and after-sales service.
Simplify bulk ordering and give dealers instant access to specs and manuals.
Support fast-moving inventory and provide retailers with up-to-date product info and availability.
Everything You Need to Know
Have questions about the Marello B2B Portal? From integration and setup to security and support, here are the answers to the most common questions we hear from manufacturers and wholesalers.
Yes. The Marello B2B Portal can be integrated with your ERP or other business systems via Marello Connect. For companies without an ERP, the portal includes a built-in backoffice to manage products, customers, and orders.
Setup time depends on the version you choose. The Starter and Grow versions can be up and running in a few days. Custom integrations may take longer, depending on complexity and third-party systems.
Very secure. The Marello B2B Portal is hosted on trusted infrastructure with encrypted connections, access control, and regular security updates. Your data – and your customers’ data – is protected at all times.
Absolutely. The portal can be fully branded with your logo, colors, and domain — providing a seamless experience for your B2B customers.
Yes. The B2B Portal is fully responsive and works smoothly on desktops, tablets, and smartphones.
No problem. You can manage everything directly in the portal’s backoffice — including products, customer data, pricing, and orders.
Yes. You can set customer-specific catalogs, price lists, and access permissions to tailor the experience to each client.
Discover the core pillars of the Marello B2B Portal
The Marello B2B Portal is built around three core pillars that tackle the everyday challenges merchants face. Ordering is streamlined, allowing customers to easily place and manage orders of any size—eliminating manual processes and reducing errors. Insights provide real-time visibility into orders, inventory, and customer activity, enabling smarter, faster decision-making. And with Assets, customers gain instant access to accurate, up-to-date product information, and documents, ensuring a smooth, confident buying experience.
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OrderingThe Marello B2B Portal makes it easy for your customers to place orders—whether they’re buying in bulk, reordering frequently, or managing multiple projects. With features like quick ordering, multiple shopping lists, and order history, you offer a seamless buying experience that drives satisfaction and increases sales. Empower your B2B buyers with a portal designed for efficiency and ease.Learn more
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InsightsThe Marello B2B Portal goes beyond ordering—it empowers your customers with real-time insights at every step. From accurate stock levels and delivery promises to fulfillment tracking and smart product suggestions, your buyers always know where they stand. Build trust and boost efficiency with transparent, up-to-date information.Learn more
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AssetsProvide your customers with essential documentation and media assets. From images and specifications to instructions and certifications—ensure your customers have everything they need to sell your products, use them effectively, or maintain compliance.Learn more
Make your B2B portal an extension of your brand—or your customer’s. With flexible branding options, you can tailor the portal’s look and feel to match your company’s identity or reflect each customer’s brand. This not only reinforces trust and professionalism but also creates a familiar, seamless experience that strengthens customer relationships and loyalty.
A powerful B2B portal should simplify—not complicate—your customers’ experience. Our portal delivers an intuitive interface that makes it easy for users to find product information, track orders and shipments, manage product replacements, and more. Whether they’re placing a quick order for a single item or managing a complex order of thousands of products, the process is streamlined and hassle-free. The result? Less time spent navigating the portal and more time focused on growing the business.
Our B2B Portal is seamlessly integrated with the robust Marello OMS+ back office. This powerful platform provides all the essential functionality you need—including inventory management, order management, customer management, and much more. With Marello OMS+ at the core, you gain the flexibility and control to streamline operations and scale with confidence.
B2B Portal - Dashboard
The Marello B2B Portal is designed to make doing business easier — starting with a clear and intuitive dashboard. It provides instant visibility into all the essential information your customers need, right when they log in.
Whether it’s tracking recent orders, reviewing open invoices, or staying informed about updates and recalls — the dashboard puts it all front and center.
With quick access to detailed views and customer-specific data, your team and your clients can act faster, communicate more efficiently, and reduce the time spent searching for information.
The result? A smoother experience, better decisions, and stronger B2B relationships.
B2B Portal - Product details
The Product Detail Page in the Marello B2B Portal offers a comprehensive overview of each product, designed to support efficient and informed B2B purchasing. All relevant information is presented in a clear and structured layout, giving users immediate access to everything they need.
The page includes:
- Product attributes such as technical specifications, dimensions, materials, and other key details
- Customer-specific pricing based on contracts or pricing agreements
- All available product variants, including options like size, color, and configuration
- Downloadable assets such as product images, user manuals, technical datasheets, and certifications
- Related products to support cross-selling opportunities
- Alternative products in case of unavailability, end-of-life, or discontinued items
- Delivery promise information, showing expected delivery dates based on real-time stock and lead times
This centralized view ensures that your customers always have access to accurate and up-to-date product information, helping to streamline the ordering process and reduce the need for manual follow-up.
B2B Portal - Backoffice
The Marello B2B Portal is built on top of Marello OMS+ backoffice, a powerful Order Management System designed for unified commerce. This robust platform acts as the operational core, seamlessly connecting the portal to your business processes and ensuring a consistent, real-time experience for your customers.
Marello OMS+ supports the portal with capabilities such as:
- Real-Time Inventory Visibility Across All Channels
- Customer-Specific Pricing, Terms, and Order History
- Automated Order Allocation and Fulfillment Workflows
- Centralized Management of Product and Customer Data
- Reliable Delivery Promises Based on Live Availability
- Seamless Integration with ERP, WMS, CRM, and Other Systems
By combining a modern digital interface with the operational strength and connectivity of Marello OMS+, the B2B Portal delivers a fully integrated experience — aligned with your business logic, supply chain, and customer relationships.
Learn all about the Marello OMS+
