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A Seamless B2B Self-Service Experience

B2B Portal

Slow orders, scattered product info, and poor visibility frustrate your customers and drain your resources. The Marello B2B Portal changes that.

Give your customers a sleek, self-service platform to order, access product details, and track history in real-time. Backed by Marello OMS+, it streamlines purchasing, cuts manual work, and keeps everyone in the loop—effortlessly.

  • Haco
  • Recommerce
  • skil
  • Stickerwinkel

Key Benefits

Effortless Ordering
Enable customers to place orders quickly with an intuitive, self-service portal designed for B2B efficiency.
Real-Time Order Insights
Provide full visibility into order history, statuses, and invoices—keeping your customers informed at every step.
Access to Product Information
Deliver essential product assets like images, datasheets, specifications, and certifications in a centralized platform.
Seamless System Integration
Built on top of Marello OMS+, with optional integrations via Marello Connect, it creates a connected B2B experience tailored to your business.

Organize and simplify B2B ordering with the Marello B2B Portal

Many B2B businesses still operate without a customer portal or rely on outdated solutions that no longer meet the demands of today’s buyers—resulting in slow order processes, poor information access, and frustrated customers. B2B businesses need a modern customer portal that makes ordering easy, provides essential product information, digital assets, and order data, and eliminates the complexities of full-scale e-commerce platforms or ERP limitations.

The Marello B2B Portal delivers exactly that at an affordable price, enabling manufacturers and wholesalers to efficiently serve their customers without unnecessary overhead.

B2B Portal Branding
Branded Experience That Builds Loyalty

Make your B2B portal an extension of your brand—or your customer’s. With flexible branding options, you can tailor the portal’s look and feel to match your company’s identity or reflect each customer’s brand. This not only reinforces trust and professionalism but also creates a familiar, seamless experience that strengthens customer relationships and loyalty.

B2B Portal - Ease of Use
Intuitive Design for Effortless Use

A powerful B2B portal should simplify—not complicate—your customers’ experience. Our portal delivers an intuitive interface that makes it easy for users to find product information, track orders and shipments, manage product replacements, and more. Whether they’re placing a quick order for a single item or managing a complex order of thousands of products, the process is streamlined and hassle-free. The result? Less time spent navigating the portal and more time focused on growing the business.

Marello OMS+
Powered by Marello OMS+
Learn more about Marello OMS+ and explore all its features.
Foundation of a perfect relationship

Discover the core pillars of the Marello B2B Portal

The Marello B2B Portal is built around three core pillars that tackle the everyday challenges merchants face. Ordering is streamlined, allowing customers to easily place and manage orders of any size—eliminating manual processes and reducing errors. Insights provide real-time visibility into orders, inventory, and customer activity, enabling smarter, faster decision-making. And with Assets, customers gain instant access to accurate, up-to-date product information, and documents, ensuring a smooth, confident buying experience.

B2B Portal - Dashboard

The Marello B2B Portal is designed to make doing business easier — starting with a clear and intuitive dashboard. It provides instant visibility into all the essential information your customers need, right when they log in.

Whether it’s tracking recent orders, reviewing open invoices, or staying informed about updates and recalls — the dashboard puts it all front and center.

With quick access to detailed views and customer-specific data, your team and your clients can act faster, communicate more efficiently, and reduce the time spent searching for information.

The result? A smoother experience, better decisions, and stronger B2B relationships.

 B2B Portal - Dashboard

B2B Portal - Product details

The Product Detail Page in the Marello B2B Portal offers a comprehensive overview of each product, designed to support efficient and informed B2B purchasing. All relevant information is presented in a clear and structured layout, giving users immediate access to everything they need.

The page includes:

  • Product attributes such as technical specifications, dimensions, materials, and other key details
  • Customer-specific pricing based on contracts or pricing agreements
  • All available product variants, including options like size, color, and configuration
  • Downloadable assets such as product images, user manuals, technical datasheets, and certifications
  • Related products to support cross-selling opportunities
  • Alternative products in case of unavailability, end-of-life, or discontinued items
  • Delivery promise information, showing expected delivery dates based on real-time stock and lead times

This centralized view ensures that your customers always have access to accurate and up-to-date product information, helping to streamline the ordering process and reduce the need for manual follow-up.

 Order Portal - Product page

B2B Portal - Backoffice

The Marello B2B Portal is built on top of Marello OMS+ backoffice, a powerful Order Management System designed for unified commerce. This robust platform acts as the operational core, seamlessly connecting the portal to your business processes and ensuring a consistent, real-time experience for your customers.

Marello OMS+ supports the portal with capabilities such as:

  • Real-Time Inventory Visibility Across All Channels
  • Customer-Specific Pricing, Terms, and Order History
  • Automated Order Allocation and Fulfillment Workflows
  • Centralized Management of Product and Customer Data
  • Reliable Delivery Promises Based on Live Availability
  • Seamless Integration with ERP, WMS, CRM, and Other Systems

By combining a modern digital interface with the operational strength and connectivity of Marello OMS+, the B2B Portal delivers a fully integrated experience — aligned with your business logic, supply chain, and customer relationships.

Learn all about the Marello OMS+
 Marello OMS+